Data Scientist (Marketing Analytics)

Description du poste

This role is the data team’s dedicated analytical partner for Marketing Your core job is to turn marketing data into decisions: diagnose what is working and what is not, explain why, and recommend where to spend the next dollar You will own marketing attribution, ROI, and conversion analysis end to end, and you will be proactive about it, surfacing findings and opportunities before anyone asks You will explore data, form hypotheses, and partner with our Data and Analytics Engineers to shape the models and pipelines you need You will help define those models, but your primary measure of success is the quality and impact of your analysis This role sits in the Data & Insights team and partners closely with Marketing, IT/Marketing Ops, Data Engineers, Analytics Engineers, and data scientists covering other domains Drive marketing decisions with analysis. Own attribution, ROI, conversion, and funnel analysis. Diagnose drops and anomalies, quantify what drives them, and translate findings into clear recommendations for marketing leaders Optimize marketing spend. Connect spend to outcomes across channels and campaigns, and advise on where to invest, cut, or test next Be proactive. Explore and correlate data to surface insights nobody asked for. Anticipate the next question. Bring opportunities to the marketing team rather than waiting for requests Run experiments. Design and read out A/B tests and other experiments, applying sound statistical methods and being honest about significance and causality Partner on the data foundation. Work hand in hand with Data Engineers and Analytics Engineers to get marketing data into the warehouse and modeled. Define requirements, explore raw data, and contribute to data models that connect marketing data with sales and product data Tell the story. Communicate insights so non-technical stakeholders can act, and document context, caveats, and decisions so the work survives handoffs Benefits 401K Plan: Sonar US matches up to

Annonce publiée sur Welcome to the Jungle et reprise par Intelligence Academy. Seule l'annonce d'origine fait foi ; nous ne sommes pas l'employeur.